HOLD UP! Arkitech have arrived with their debut release on Lifestyle Music and unless you are severely sonically challenged, you will be adding it to your music collection with immediate effect.
The release is comprised of two tracks MK ULTRA, an absolutely sick roller and HOLD UP, equally brilliant but on a slightly deeper, almost hypnotic vibe. It’s well worth noting that the inspiration behind the MK ULTRA track name comes from ‘Project MK ULTRA.’ This is referring to the infamous mind control program run by the CIA between the 50s and 70s which centred around the use of extreme torture methods and interrogation. Label boss Peter is responsible for the accompanying video to the track which he describes as,
‘a homage to two of my favourite film makers Stanley Kubrick and Adam Curtis, the ever timely magazine Adbusters, and as a comment on the state of affairs around the world and what we are currently subjected to.’
For those who like to question the world around them and explore the art of free thinking, tracks and videos such as these are a well received injection of truth.
If hearing this EP leaves you wanting more then fear not, Arkitech have previously graced Lifestyle Music with free track release Convulsion and also a 60 min MixCast which gives you a very good idea of what they are about and contains tracks from the likes of Alix Perez, Skeptical and DRS. Need I say more…
Finally, just incase you wanted a little bit of behind the scenes info. Arkitech are a duo who during daylight hours go by the names Steve and Rob. They are currently residing in Brighton and Cambridge.
To find out more head over to both theirs and the Lifestyle Music socials which are linked below
The release is available to purchase from the Lifestyle Music Bandcamp and on Beatport.
BRAND NEW PLATFORM EMERGES TO BRIDGE THE GAP BETWEEN PROMOTERS AND DJS AND REVOLUTIONISE BOOKINGS IN THE PROCESS.
Flyr has announced that it will be launching the Beta versions of its Accelerator and Agency platforms in the months leading up to Summer 2017.
Flyr has two platforms for Artists; the Flyr Accelerator platform, and the Flyr Agency platform.
The Flyr Accelerator platform gives all artists a chance. It gives them a clear path to getting signed. An artist starts at level 0 and then has to hit goals. If they hit the goals and complete all 7 levels they get signed to the Flyr agency.
The Flyr Agency platform allows artists to take control of their own destinies. Using the mobile app and website; calendars, payments and all other aspects of gigging are taken care of automatically. All an artist has to do is simply accept or decline incoming gig requests.
A promoter can choose their headliners, support acts and even opening acts in just a few clicks, making organising their night simple. Rather than emailing multiple agents and waiting for a response, the promoter is able to book artists instantly, sign the contract online and see rider and tech specs at a glance, with a fully secured integrated payment system powered by Stripe. Flyr remembers details such as venue address and location as well as capacity, meaning you won’t have to type the same info in over and over again.
Flyr is now taking applications from DJs to join the Beta Accelerator platform and they are also taking applications from DJs and promoters to join the Beta Agency platform which will be launching soon.
Check out their website http://flyrartists.com
To sign up to Beta see the links below
DJs – hGp://flyrartists.com/dj-beta-sign-up/
Promoters – hGp://flyrartists.com/promoter-beta-sign-up/
INDUSTRY TIPS FROM LOUIS J WALKER
It is important for an artist to have a strong work ethic towards their own music career. You need to be seen as someone who is consistent and motivated. I myself am always writing new music and trying to ‘perfect the art’. I believe this raises the question of how can YOU be the best if YOU never practice? For someone who thought it was impossible to make a mark on the Hip Hop scene, I’m telling you it’s all about how much you put into it.
Too many people get disheartened and lose belief in themselves if their song or video doesn’t meet the expectations they had perceived. You get out what you put in, it is as simple as that. Simple things like networking with different people on social media can have an impact on your ever growing fan base and can also improve your number of listeners. Constant pictures and updates on your latest movements as an artist is important too. You must remain and be seen as both consistent and interesting as a person. Directing your music towards the right audience is important. You need to find your target audience and stick to it. I believe that good music will get the recognition it deserves, whether that comes in large or small amounts of support.
Whatever style of music you make, you need to be able to develop the natural skill of enticing people with strong and compelling lyrics. I find that when I write music I really try and dig deep and feel the emotion that I am trying to capture. This gives me a much better outlook and understanding of what it is I am trying to create. Whether it is a happy upbeat track or a sad emotional piece, I am feeling what I am writing. Connecting with the listener is the most important and crucial way to make an impact. Choosing the right subjects and portraying them in a relatable way can really make the difference between good or bad music for me.
The saying is true ‘practice makes perfect’. This again comes under the ‘work ethic’ category but it is important to understand this is one of the MOST important ways to better yourself. Everybody is busy. I myself work a long week every week but I still make time. You have to sacrifice any free time and invest it in yourself. I can’t think to a time where I am not thinking about lyrics, my next move or anything music related. You really have to be all or nothing.
As an urban/underground artist you need to be seen as professional for the majority to even take a second look at you. Image is key. The right look and the right captions when you post online can make a phenomenal difference. Capturing peoples attention is what you need to be thinking about, whenever you update any social media or web page. I myself work with a company called JaXon media. They produce a high standard of any artwork/logos/designs to entice people. I find this useful as I don’t do design myself. Whatever you do just think about about who is going to see it and what they will think.